Before you choose one, think about what your target audience wants and what problems they have. There are plenty of different types of email coupons. Get some insights for your business: A coupon or promo code may be used as a prize for concluding an email survey. Increase sales: thanks to coupons and discounts, 38% of customers bought more than they actually intended to because they felt they were saving money.Ĭonvert abandoned carts: with a personalized offer sent directly to the customer’s inbox, you can encourage them to revisit their cart.īuild brand awareness: Businesses can set up referral programs, along with coupons that can be shared via email and social media.Ĭreate urgency: you can add countdown timers to your coupon newsletter to increase conversion rates. Here are some benefits you should consider: Email marketing coupons are a great way to drive sales and increase interest in your business. If you sell a product or service, couponing can be an effective tool. Are email coupons suitable for your business? Coupon codes make your product or service more alluring. Other offers, such as free shipping, make customers more likely to reach for their credit cards because they know they’ll save money on shipping. They usually contain a special offer designed to entice your target audience to make them purchase. What are email coupons?Įmail coupons are vouchers or promotions that you can freely send to your subscribers. Let us learn more about the different types of email coupon codes and their benefits before we look at how you can create your own effective email coupon campaign. We all love to see discounts and promo codes right? On average, people redeem a whopping 30 billion electronic coupons per year which makes digital marketers and retailers dancing on the rooftops! So if you are running a business, email coupons definitely should be on your list as one to watch. Remember when people used to cut coupons out of magazines, cereal boxes, flyers, and newspapers? Plus, they can strengthen your brand and increase engagement if used correctly. Want to increase your sales? Email coupons could become the star of your campaigns.
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